Project Overview
Client: Planhat
Platform: Framer
Role: UX/UI Design, Web Development, CMS Integration
Goal: To create a scalable, high-performance marketing website that showcases Planhat’s customer success platform, clearly communicates value, and empowers internal teams to iterate quickly without developer bottlenecks.
Core Design Highlights
1. Conversion-Focused Hero
The homepage begins with a bold, clear headline—“A unified ecosystem for customer action”—followed by a strong call-to-action button. The structure guides users straight into demo booking or platform exploration.
2. Data Visualization as Proof
The website features product visuals like dashboards, charts, and usage metrics—visually reinforcing how Planhat helps teams make smarter decisions using customer data.
3. Modular Use Case Sections
Content is broken into clear verticals: Customer Success, Sales, Product, and Support. Each section has tailored messaging and relevant CTAs, ensuring users from different departments find content that speaks directly to them.
4. Social Proof at Scale
Scrolling logo sliders and testimonials from recognized brands help build immediate trust. Case studies featuring ROI stats, time saved, and revenue growth are presented in simple, impact-driven layouts.
5. Multi-Purpose Resource Hub
A dynamic content section houses webinars, FAQs, documentation, and blogs—all managed through Framer’s CMS—giving users easy access to learning and support materials.
Challenges
Building a Rapidly Editable, Scalable Site
Problem: Planhat needed a flexible, editable website that could be updated by multiple internal teams—marketing, product, and even finance—without relying on developers every time.
Solution:
Designed reusable, modular components within Framer, enabling drag-and-drop editing.
Integrated a powerful CMS to allow non-technical team members to publish case studies, resource pages, and updates independently.
Adopted a "ship fast, iterate faster" design approach to continuously test, learn, and improve content layouts.
Results & Outcomes
Cross-Team Autonomy: Anyone on the team can update the website—no developer needed. This led to faster campaigns and quicker product messaging updates.
Improved Conversions: Clear CTAs paired with customer impact data boosted demo requests and user engagement.
Agile Launch Cycles: New content sections, pages, and updates are launched in hours, not weeks.
Scalable Design System: A modular content structure ensures consistency across the growing site, while keeping design fast and flexible.
Key Takeaways
Design for Non-Designers: With a well-built Framer CMS, anyone can contribute to the website without breaking the layout.
Data Builds Trust: Featuring platform visuals and case study metrics converts technical information into persuasive stories.
Modular is the Future: Reusable design blocks make websites scalable and easier to evolve as the brand grows.
Speed = Power: Fast iteration means Planhat stays ahead of the curve in messaging, SEO, and customer engagement.